Nokia N97 32GB
Nokia N97 32GB,
Apa yang Disimpan Disana ?
Nokia N97 32GB adalah istilah promosi yang bermaksud menunjukkan bahwa Nokia N97 memiliki memori internal 32GB. Pada saat ponsel ini dirilis di Indonesia bulan Juni 2009, memang menjadi satu-satunya, bahkan merupakan smartphone pertama yang memiliki memori internal sebesar 32GB.
Sebagai gambaran bagaimana besarnya memori internal itu, jika Anda menyimpan file musik, maka Anda bisa putar tanpa henti sampai 35 hari. Kapasitas sebesar itu masih bisa ditambah 16 Gb melalui slot memori eksternal sebesar 16 GB. Sehingga seluruh kapasitas memori Nokia N97 menjadi 48 GB.
Dengan kapasitas memori internal 32GB, secara teknis Nokia N97 memang layak disebut lebih unggul dibandingkan dengan kompetitor di kelasnya. Keunggulan Nokia N97 juga didukung oleh keyboard qwerty, touch screen dan GPS yang kini menjadi fitur standar bagi sebuah smartphone.
Nokia N97 32GB juga menjadi ponsel pertama Nokia yang langsung terintegrasi dengan OVI Store, bursa aplikasi online yang dibangun Nokia. Sejumlah aplikasi yang sudah tersedia di Ovi Store antara lain Facebook, Twitter, Reuters, Bloomberg, sampai ratusan game dapat diunduh dari Ovi Store.
Tetapi kali ini dengan keunggulan memori internal Nokia N97 32GB itu tidak menciptakan trend baru di pasar selular, karena memori internal sebesar hanggar pesawat terbang itu kurang berdampak memberikan nilai lebih kepada konsumen.
Pada kenyataannya konsumen tidak selalu membutuhkan memori internal yang besar. Konsumen tidak akan menyimpan semua dokumen penting dalam sebuah ponsel, karena jika Nokia N97 jatuh atau hilang maka semua dokumen juga akan ikut hilang. Begitu pula type pengguna ponsel dengan harga yang cukup tinggi, biasanya bukan dari kalangan anak muda yang suka menyimpan ribuan file musik.
Nampaknya di segi memori internal ini, kompetitor tidak ingin memboroskan biaya untuk melakukan penelitian dan menerapkan memori internal sebesar 32GB. Hingga kini belum ada smartphone lain yang menciptakan memori internal sebesar 32GB.
Sekali ini, nampaknya keadaan terbalik : Nokia terlalu emosional, sedangkan konsumen dan kompetitor lebih rasional.
- Fenomena unik pasar selular ternyata terdapat pada perkembangan sistem pemasaran telepon selular di Amerika dan Indonesia
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